To hear the Columbus organization describe it, the move is about "elevating Columbus" to a grander stage, as in the city itself. So let's dive into this news by asking three key questions: Why is the team doing this, why are the fans mad and why is the Crew name sacred? Why is the team doing this? We are Columbus Soccer Club, we are The Crew, and we will always be the Black & Gold." We are proud to represent Columbus on the global stage of soccer and aspire to help elevate the city and honor it for what it has done for the Club. With the upcoming completion of our new, modern, dynamic stadium, our world-class OhioHealth Performance Center and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization. "Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions. "The current direction of our Club and our city provides a natural time to examine our identity going forward," said Crew president and general manager Tim Bezbatchenko in a statement. The news has been met with immense anger within the most die-hard elements of the Crew - make that Columbus - fan base, which organized a protest at Crew Stadium on Monday, but the club pushed ahead anyway. The Columbus organization announced Monday that it is dropping the word Crew as part of its official team name and replacing it with the utterly generic Columbus SC. What was once a mantra (and a hashtag) to galvanize support to keep the Columbus Crew from relocating to Austin, Texas, the phrase may now need to be revived in order to save the Crew nickname itself. "Save the Crew" is taking on a whole different meaning. Why Columbus has angered fans after dropping 'Crew' from its name We are Columbus Soccer Club, we are The Crew, and we will always be the Black & Gold.”īut what are they? The Crew? The Soccer Club? Fans can't seem to tell.You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser With the upcoming completion of our new, modern, dynamic stadium, our world-class OhioHealth Performance Center, and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization. “Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions. “The current direction of our Club and our city provides a natural time to examine our identity going forward,” said Crew president and general manager Tim Bezbatchenko. On Monday, the team announced updated brand logos meant to embrace the Crew's "history and tradition of the Club and its trademark Black & Gold colors."īut in addition to the new logos, it also seems the club is attempting to drift away from the name Columbus Crew-without really doing so. COLUMBUS, Ohio - The Columbus Crew-or should I say Columbus Soccer Club-no, wait.The Crew? With a new re-branding of the team and its logos, fans are confused as to what to call them, and why the change was made in the first place.
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